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A Smart Inbox automation that saves two hours of admin a day.

Rubis Channel Islands manages customer service queries across Jersey and Guernsey, covering 20-plus query types. During peak periods, 40 to 50 emails could land simultaneously. Blue Llama built a Smart Inbox automation that reads, classifies, routes and replies to every incoming email automatically—saving the team two hours of admin every day, and forming the foundation of an ongoing AI programme with Rubis.

4mofull ROI
Project Brief
Client Rubis Channel Islands
Automation Type Smart inbox: classification, routing and auto-reply
Industry Utilities
Year 2025
Tech Stack Microsoft Foundry Power Automate Outlook Azure AI SharePoint
"During our busiest periods the inbox used to overwhelm the team. Now every email is read, sorted and answered automatically, and we've got two hours a day back for the customers who really need us."
Nick Crolla Rubis Channel Islands
Nick Crolla
Head of Marketing, Rubis Channel Islands

The Challenge

40–50 peak emails at once
20+ query types

During peaks—statements going out, month-end, campaigns—the team faced dozens of emails arriving simultaneously. Every one required manual reading, island identification, query classification and a written response. High-value customer conversations were being crowded out by repetitive admin.

rubis flow compact@2x

The Solution

Blue Llama built a Smart Inbox using Power Automate and Azure AI Foundry. Every email is classified, island-detected, matched to a reply template and routed within seconds. The team configures and updates everything themselves via SharePoint—no technical knowledge needed.

Before
  • Staff read every email manually to assess type and priority
  • Island and account details identified from the email content
  • Responses written individually with inconsistent quality
After
  • Every email classified automatically across 20+ categories
  • Jersey and Guernsey queries routed to the correct team instantly
  • On-brand replies sent automatically using approved templates

The Results

Two hours of admin returned to the team every day. Peak email surges no longer create backlogs. Responses are immediate and consistent. This project is the first phase of a broader AI productivity programme underway with Rubis.

2 hrs
Saved per day on email admin
Bank
20 +
query categories handled automatically
Clock icon
full ROI IN
4 months

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