A licensing platform that moved 93% of renewals online.
Blue Llama developed an innovative web application for the Jersey parishes, streamlining the dog licence registration and renewal processes. This user-friendly platform offers dog owners the convenience of online payments and timely reminders, while providing parishes with a comprehensive dashboard for efficient management and reporting on dog licences across the island.
The Challenge
Up until it’s launch, dog owners in the island had needed to complete a paper form and pay by cheque or cash for their dog licence.
The foremost challenge in the Jersey dog licences project was enhancing usability for dog owners, ensuring a simple and efficient annual licence management experience. Additionally, the project involved consolidating diverse administrative processes across twelve parishes, each with its unique system for handling dog licences.
The Solution
Blue Llama’s solution centred around a passwordless system, significantly simplifying access for dog owners. By entering their email, users receive a link to manage their licence without the need for remembering a password. Payment is collected centrally but distributed to the dog owner’s parish. Automated reminder emails are sent when it is time to renew.
This approach, coupled with a streamlined interface, replaced the varied existing parish systems, offering a unified and user-friendly platform for licence management.
The Results
An incredible 83% of dog owners registered their dog licence online in the first year, increasing to 93% the following year. This dramatically reduced the admin time staff spent on processing licences and payments.
Because the system was easy to use, more dog owners registered their dog and so the parishes also saw a jump in income.
Stop working harder...
Start working smarter.
Related Case Studies
