We are delighted to share that Swoop has been featured in a full double-page Business Interview in the Jersey Evening Post.
In the article, Blue Llama founder Phil de Gruchy speaks to journalist Max Head about how Swoop was built, why Jersey needed a clearer way to compare mortgage products, and how artificial intelligence played a key role in developing the platform quickly and efficiently.
For us, this feature is not just about publicity. It reflects a growing conversation in Jersey around practical AI adoption, digital productivity, and building technology that genuinely solves local problems.
Building Swoop for the Jersey market
Swoop was created to address a simple but frustrating problem. Until now, there has been no easy way for islanders to compare mortgage products across all seven of Jersey’s lenders in one place.
Mortgage information has traditionally been fragmented, difficult to compare, and time-consuming to navigate. Swoop brings this data together into a single, easy-to-use platform, allowing users to:
- Compare mortgage products side by side
- Filter by loan-to-value, term, and interest rate
- Understand real costs more clearly before making enquiries
The goal was never to replace human advice. Instead, Swoop is designed to give people clarity and confidence before speaking to a lender or adviser.
How AI helped bring Swoop to life
A key theme of the Jersey Evening Post interview is how AI was used as a practical development tool, not as a gimmick.
AI allowed us to:
- Accelerate the development process
- Structure and standardise complex mortgage data
- Test and iterate features quickly
- Reduce build time and overall cost
This approach meant Swoop could be launched in weeks rather than months, while still meeting high standards for usability, accuracy, and reliability.
Importantly, the same principles apply far beyond this project.
What this means for Jersey businesses
One of the strongest messages in the article is that AI is no longer just for large organisations or tech companies.
For Jersey SMEs, AI can be used to:
- Reduce manual admin and repetitive work
- Improve customer experience and response times
- Connect systems that currently rely on people copying and pasting data
- Free up teams to focus on higher-value work
At Blue Llama, this is exactly where we focus. Not on hype, but on AI-powered productivity that delivers real, measurable value.
A milestone for Swoop and Blue Llama
Being featured in the Jersey Evening Post Business Interview is a proud moment for us. It validates the work that has gone into Swoop and highlights a broader shift happening across the island.
Jersey has a real opportunity to lead when it comes to practical, responsible AI adoption, and we are excited to be part of that journey.
Explore Swoop and learn more
- 👉 Visit Swoop to compare Jersey mortgage products.
- 👉 Learn how Blue Llama helps Jersey businesses use AI to work smarter.
If you are curious about how AI could streamline your processes, reduce friction, or unlock new opportunities in your business, we would be happy to talk.
