I work with a lot of Jersey businesses taking their first steps on the web. For a new website, the domain name is still a very important marketing consideration. A question that often pops up, is should I use a local .JE domain name?
In this short blog post, I take a look at the pros and cons of registering a domain with a Jersey or Guernsey suffix.
It may seem like shooting yourself in the foot to list and provide contact details for your competition but I believe Blue Llama serves a certain niche in the web design and development marketplace here in Jersey in the Channel Islands. I focus on the small business market for which many of these larger agencies shy away from due to tight profit margins. I like dealing directly with the owners of companies or start-ups and bouncing ideas about so as to provide a web presence that will truly benefit them. Too many people believe they need a website or Facebook page just because the competition does, and then settle for something which doesn’t really add any benefit for their business. If a job is worth doing, then its worth doing well!
Something tells me that Jersey and Guernsey just aren’t making the most of Low Value Consignment Relief (LVCR). Yeah, sure there are a few select individuals that have set themselves up for a very comfortable retirement – Play.com, Moonpig and MyMemory being ones that spring to mind. But, with the barriers to entry for creating an e-commerce store so low, there must be a number of niche areas yet to be explored.