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How AI Chatbots Can Enhance Community Engagement and Increase Charity Productivity

22 September, 2023
9 min
AI chatbots that boost Charities

In a world where the cost-of-living crisis has affected many, the demand for support from charities has surged. Concurrently, many donors are reducing their contributions, stretching nonprofit budgets thin. This financial and resource strain makes it imperative for nonprofits to seek innovative solutions to maximise efficiency and effectiveness.

Could AI chatbots be the answer? They may offer a way to boost the ROI on your marketing, streamline processes, and provide assistance where resources are limited.

30% of charities are actively using AI right now, whilst 50% are in the research process.  

Charity Digital

30% of charities actively employ AI, while 50% are researching its possibilities. With a plethora of AI tools launching every week, the team at Blue Llama have been working out where we can harness this power to support our clients.

Chatbots are arguably a great means of enhancing community engagement whilst improving team efficiency. They can be integrated into websites, social media platforms, and messaging apps to allow 24/7 support to donors and stakeholders. This provides real-time, personalised interactions without the significant investment in additional personnel (check out our new chatbot service is this sounds interesting!).

However, the backend of chatbots isn’t always flawless. When choosing the best AI chatbot platform for your charity, consider factors that are crucial to you and your team. These might include ease of use, flexibility, scalability, integration capabilities, and cost. There is also a difference between General AI Chatbots (like ChatGPT) and Customer Experience chatbots:

General AI Chatbots: AI Chatbots, such as ChatGPT, are powered by artificial intelligence and natural language processing (NLP) technologies. They are designed to engage in conversations with users and provide human-like responses to their queries. AI Chatbots can be used for a wide range of applications, including customer support, information retrieval, language translation, virtual assistants, and more. They understand Language and Context and have Machine Learning so that they are continually learning to serve us better.

Customer Experience (CX) Chatbots: CX Chatbots, also known as Customer Service Chatbots or Support Chatbots, are a specific type of AI Chatbot designed to enhance customer experience and support in the context of businesses and organisations. Their primary focus is on customer interactions, providing quick and efficient solutions to common queries, automating repetitive tasks, and offering 24/7 assistance to customers. They are great at Customer Support Focus, Predefined Workflows (such as FAQ’s and order tracking), Integrations with backend systems and in more complex scenarios can escalate the conversation to a human agent for assistance.

Top Chatbot Tools for Nonprofits:

Here are some top Chatbot tools picks for you to explore for your organisation:

Chatfuel

Chatfuel is a popular chatbot platform that offers an intuitive, drag and drop customisable interface which requires no coding knowledge; this makes it super accessible to nonprofits with limited technical expertise, small budgets or small teams.

Like ChatGBT, It comes with a range of features such as AI-powered Natural Language Processing (NLP) and supports various messaging platforms, including Facebook Messenger, Telegram, and WhatsApp. It’s Analytics Reporting and Machine Learning Capabilities are also pretty strong – making it a great contender.

But what is especially attractive to charities and non-profits with this tool is that it offers a free plan with basic features, making it an attractive option for smaller charities or those with limited budgets. It also provides premium plans with additional features at reasonable prices.

Zendesk Answer Bot

Zendesk is a comprehensive customer support platform that includes that helps businesses manage customer interactions and inquiries across various channels like email, chat, social media, and phone calls. It isn’t a chatbot in itself, but it can integrate with chatbots and other automation tools to enhance customer support processes.

If your organisation is already using Zendesk, this could be a good choice to keep solutions streamlined and efficiently answer frequently asked questions. It provides ticketing systems to track and resolve customer issues, as well as tools for knowledge base management, customer self-service, and reporting and analytics.

Key features include ticket management, live chat, knowledge base, customer self-service, reporting and analytics, integrations with other systems, and multi-channel support.

Chatfuel

Chatfuel is a popular chatbot platform that offers an intuitive, drag and drop customisable interface which requires no coding knowledge; this makes it super accessible to nonprofits with limited technical expertise, small budgets or small teams.

Like CHatGBT, It comes with a range of features such as AI-powered Natural Language Processing (NLP) and supports various messaging platforms, including Facebook Messenger, Telegram, and WhatsApp. It’s Analytics Reporting and Machine Learning Capabilities are also pretty strong – making it a great contender.

But what is especially attractive to charities and non-profits with this tool is that it offers a free plan with basic features, making it an attractive option for smaller charities or those with limited budgets. It also provides premium plans with additional features at reasonable prices.

Why should charities and nonprofits embrace AI?

In the third sector, relationships and trust are everything. From relationship based fundraising to service provision. And as with any relationship, we need to get to know one another if we are to better understand each others needs. The same can be said with AI and human interactions; computers are only ever able to deliver results based on their understanding of your instructions.

Harnessing the power of AI resources can significantly benefit charities and nonprofits in streamlining operations, improving donor engagement, and amplifying their impact. But remember, AI implementation is an iterative process; start small, learn from the experience, and gradually expand your AI initiatives based on your charity’s needs and resources. With careful planning, collaboration, and a focus on specific use cases, charities can leverage AI to drive innovation, enhance efficiency, and amplify their impact in pursuit of their mission.

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Author

Phil de Gruchy

Phil is the owner of Blue Llama, a digital agency in Jersey, Channel Islands. He has worked in digital for most of his career and has a wide knowledge of UX, web and app design and digital marketing.