Traffic up 22% from a modern school website.
St Michael’s Preparatory School, under the leadership of newly appointed headmaster Henry Marshall, embarked on a journey to modernise its digital presence. The existing website, a text-heavy and outdated platform, failed to capture the school’s ethos of inclusivity and opportunity or meet the needs of its diverse audience of parents, pupils, and staff.
The Challenge
The primary challenges were twofold:
- A website that was difficult to navigate, creating frustration for users.
- Limited flexibility for staff to manage and update content efficiently.
St Michael’s sought a digital solution that would reflect its forward-thinking educational approach while celebrating its rich traditions.
St Michael’s Preparatory School, under the leadership of newly appointed headmaster Henry Marshall, embarked on a journey to modernise its digital presence. The existing website, a text-heavy and outdated platform, failed to capture the school’s ethos of inclusivity and opportunity or meet the needs of its diverse audience of parents, pupils, and staff.
The Solution
Visual storytelling: Partnering with photographer Andy Le Gresley and video producers Slingshot Films, the website features dynamic, high-quality imagery and video content to showcase the vibrant school community and facilities.
Engaging features: Integration of the school’s Instagram feed and a dedicated news section ensured the website remains dynamic and current, offering real-time glimpses into daily school life.
Comprehensive navigation: A reimagined structure guides users through the unique experiences at each stage of education, from nursery to Year 9, with dedicated areas for admissions, events, and policies.
Intuitive tools for staff: We made it easy for the team to manage bios, events, and policy updates. We also pull news directly from the school’s parent portal.
Collaborative process: Weekly meetings with the St Michael’s team kept the project aligned with their expectations, with regular feedback shaping the final design.
The Results
Increased engagement: The modern, interactive design captures the attention of prospective families and current community members alike, reflecting the school’s ethos of inclusivity and opportunity.
Higher enrolment interest: The website demystifies outdated perceptions of exclusivity, instead highlighting the school’s nurturing environment, small class sizes, and broad extracurricular offerings.
Enhanced accessibility: A user-friendly interface and responsive design ensure seamless navigation for all users, across devices.
Stop working harder...
Start working smarter.
