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AI in Action Ep 1: Streamlining Customer Service

11 August, 2025
1 min
Streamlining customer service with AI webinar

Customer service teams are under pressure.

Repetitive queries, voicemails, password resets… All eating up time that could be better spent elsewhere.

In this episode of our AI in Action webinar series, we show how Jersey-based All Island Media tackled the problem using AI and automation in a practical, human-friendly way.

We teamed up with Matt Hotton and his team to build an AI-powered assistant called Clara. She now helps sort incoming emails, handle common requests, and transcribe voicemails, while leaving complex or sensitive issues to the human team.

What You’ll Learn in This Webinar

  • A behind-the-scenes look at Clara, the AI assistant supporting AIM’s customer service
  • How we trained Clara to handle real support queries like password resets
  • How sentiment detection prevents AI from replying to angry or sensitive messages
  • Why AIM chose Microsoft’s Power Automate over other tools
  • A live walkthrough of the system, from email to auto-response
  • Tips on where to start if you’re considering AI automation for your business

The impact of AI automation in action:

“We’ve gone from being overwhelmed on Monday mornings to having Clara already triage and respond to most of our customer service inbox before we even log on.”
– Matt Hotton, All Island Media

Want to see what AI could do for you?

We offer free discovery calls to explore how AI-powered automation could help you reduce workload, speed up service, and unlock growth.

👉 Schedule a discovery call

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Author

Jovana Lazarevska

Jovana is the Marketing Lead at Blue Llama, a digital agency specialising in AI automation, web development, and digital transformation. With a strong background in marketing and content strategy, she focuses on helping businesses enhance their online presence and streamline operations through innovative digital solutions.

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