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What is Zapier, and why should you care?

9 January, 2025
6 min

If you’ve ever found yourself doing the same digital task over and over, copying info from one system to another, sending the same email when a client signs up, manually updating spreadsheets, then this post is for you.

Let’s talk about Zapier. It’s one of those tools that has been quietly helping businesses work smarter for years. And now, with AI in the mix, it’s more powerful than ever.

First, a quick word on APIs

Behind the scenes, most cloud-based tools like Xero, Google Docs or your CRM use something called APIs to talk to each other. APIs allow one platform to send data to another, like telling your calendar when a new lead comes in.

The catch? APIs usually require coding. You’d typically need a developer to set them up and keep them running smoothly.

This is where Zapier comes in

Zapier removes all that complexity and makes it user friendly. You don’t need to write a single line of code.

Instead, Zapier connects your favourite tools using simple “if this, then that” logic. For example:

  • If a new lead is added to your CRM → send a welcome email
  • If a project task is marked complete → post a Slack message
  • If a form is filled out → add the contact to your newsletter list

Zapier works with thousands of apps including Google Sheets, Xero, Trello, Outlook, Calendly and many more.

Now here is where it gets exciting. Zapier plus AI

Zapier now integrates with ChatGPT and other AI models. That means you can do more than pass data between tools. You can actually analyse and transform it along the way.

A real world example from Blue Llama

Automating property transaction documents without the headache
We’re helping a media company streamline how they handle massive PDFs filled with property transactions.

Here’s how the setup works:

  1. A large PDF file arrives containing hundreds of transactions
  2. Zapier splits the file into separate documents, one for each property
  3. ChatGPT analyses each document and extracts key info like:
    • Vendor name
    • Purchase price
    • Property address
  4. That information is structured into a clean format, such as a spreadsheet or JSON file
  5. The file is then sent to a database or used to populate a website automatically

All without anyone needing to manually open or review each file.

Why this matters for small businesses

The best bit? You don’t need a massive budget or a team of developers to get started with Zapier.

  • It’s affordable, with a free plan available
  • It’s quick to set up
  • It scales as your business grows

And when you combine Zapier with no-code and AI tools, your possibilities multiply. You’ll save time, reduce errors and get more done with the team you already have.

The bottom line. Zapier is the quiet hero of digital efficiency

Zapier is ideal for businesses that want to automate processes without hiring a full blown tech team. And when you combine it with AI, you can handle tasks that once took hours, all in minutes.

If you’re curious about what Zapier could automate in your business, or how it could work alongside AI to unlock even more value, we’d love to explore it with you.

Drop us a line and let’s make your digital processes a whole lot smoother.

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Author

Jovana Lazarevska

Jovana is the Marketing Lead at Blue Llama, a digital agency specialising in AI automation, web development, and digital transformation. With a strong background in marketing and content strategy, she focuses on helping businesses enhance their online presence and streamline operations through innovative digital solutions.

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