SEO still matters, but the way people search for information is changing fast.
More of your audience are asking AI tools like ChatGPT or Gemini their questions instead of Googling.
If your website is not structured to feed those answers, it could be getting left behind.
Start by writing clear, helpful content, structuring it so it is easy to scan, and making it accessible.
As search continues to evolve, we also need to ask a bigger question.
Will websites in five years be built for people or for AI agents that research and buy on our behalf?
It is worth thinking about now.
