St Ewolds is an 80 bed residential home operated by the Parish of St Helier. The home was expanding with additional rooms and facilities and so engaged with Blue Llama to showcase their offering to potential new residents and their families.
St Ewolds had no visual brand, website or print marketing. 😱 While this was a rare opportunity and very exciting, it was also a big responsibility. We were up for the challenge!
First off we needed to determine what set St Ewolds apart from other residential homes. Then working with our partners in marketing, copywriting, brand, video and photography we set about building a suite of assets to bring these USPs to life.
The website is highly visual, simple to navigate and has an upmarket feel. It dispels any stigma people may have about residential homes with the message that St Ewolds is a home from home with amazing facilities, comfortable suites and more than a little fun to be had.