Up until the beginning of the year, companies were advertising within Facebook to Jersey and Guernsey users without any problem. Suddenly, after Facebook introduced changes to its advertising platform, the number of users it believed present in the islands fell dramatically from tens of thousands to just over two thousand! This meant it was no longer possible to graphically target adverts to people in one or both of the islands, click throughs plummeted as adverts no longer displayed to their true target audience.
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