You can have the best website, selling the best products or services, but without getting hits you aren’t going to make a penny! What you need is quality visitors; that is people with a real motivation to buy your product. You then need to find what phrases these people are likely to search for on Google when intending to buy your product, then match it with the exact page on your site most likely to convert their visit into a sale. Armed with this information you can go about massaging Google (or other search engines) into making the identified pages appear higher up the [organic] search engine result pages (SERPs) for your identified phrases (keywords). Thus increasing visitor numbers and most importantly boosting sales.
SEO
Google Places: Free and easy small business promotion
Google is taking local search very seriously at the moment. With the popularity of GPS enabled smart phones ever increasing, more people are using their phone to search out local businesses in their vicinity. If you enter a simple term into Google.co.uk like “opticians”, you will instantly get rewarded with a list of local businesses offering eye care near you and a map pin showing their location. There is no longer the need to search for “opticians jersey channel islands” – Google knows where you are!