You are probably aware that ranking highly in Google is in some part related to the number and quality of external web pages linking to your website. One link from an authoritative website, like Wikipedia, the BBC or a popular website within your industry, holds greater benefit than many links from less credible sources. It isn’t just that people click on these links and get referred to your website, but the passing of what Google calls link juice between the pages. This transferable kudos plays a very important part in the Google ranking algorithm and ultimately boosts your rankings on Google’s result pages.
How to
Google Places: Free and easy small business promotion
Google is taking local search very seriously at the moment. With the popularity of GPS enabled smart phones ever increasing, more people are using their phone to search out local businesses in their vicinity. If you enter a simple term into Google.co.uk like “opticians”, you will instantly get rewarded with a list of local businesses offering eye care near you and a map pin showing their location. There is no longer the need to search for “opticians jersey channel islands” – Google knows where you are!
Jersey and Low Value Consignment Relief (LVCR)
If you live in Jersey and have more than an ounce of entrepreneur in you, then you’ve probably come across the term LVCR or Low Value Consignment Relief. The UK press term it as a tax loop hole but basically it’s an EU law that was constructed so that the different EU nations would not have to collect VAT or (GST) on low value imports from non-EU nations. This was because the cost of collecting this tax would outweigh the actual tax revenue collected.