It’s pointless having an awesome website if no one knows it exists. With over one billion sites on the Internet, you’ll be lucky if anyone ever does. If you want to increase the visibility of your brand, get more visitors to your website and convert them into paying customers, you’ll need some Digital Marketing.
Digital Marketing includes such things as social media marketing, search engine optimisation, pay-per-click advertising and email newsletters. And then there’s Google Analytics to monitor the success of your efforts and spend. We’ll happily sit down with you and discuss all the options in detail; in the meantime, here’s a quick overview and video of each of these techniques.
Social Media Marketing (SMM)
If you’re still holding back, too busy to get to grips with social media; getting by on the business that trickles in from referrals and print advertising, then it’s time to get your head out of the sand!
Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat… they all have huge potential to help find your ideal customers, increase brand awareness and ultimately grow your business. We understand it can be hard to keep up, or even know where to start, but don’t be left behind.
We can help! This might involve conducting a social media audit, or creating a social media strategy so that your efforts are more focused, informed and measurable. Additionally you may want us to train your staff or ultimately entrust us to manage your social media channels on your behalf, posting new content, building your following and engaging with existing customers and potential new ones.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a marketing strategy aimed at attracting more people to your website by making sure it appears as high up and as often as possible in the Google search results.
Internal (or on-page) SEO involves optimising your website pages so that search engines index them by prioritising the search terms your customers tend to use. This is done by tweaking the content and code of your website.
External (or off-page) SEO uses a variety of methods to get relevant websites and social media channels to link to your website. This is helpful because search engines assume that the more links to a web page, the more popular it is and therefore the more worthy of a high ranking. The popularity of the web pages that link to yours, and their relevance to your subject matter are key success factors.
Search Engine Marketing (SEM or PPC)
Pay Per Click advertising is a way of attracting visitors to your site by displaying text or banner ads on search results or website relevant to the products and services you offer. Each time someone clicks on your advertisement they will be redirected to a page on your website that you specified. The amount you pay for each referral will vary depending on your criteria.
Ads can be targeted quite precisely to reach the right audience. With Google Adwords you target people by the search terms they use, so you know that person is looking to buy a product or service that you are offering.
Despite the fact that email marketing might seem a little old skool and slightly uncool these days, it is still remarkably effective. Consumers are much more likely to respond to an email than to any other form of electronic marketing. It’s important, however, not to bombard people with emails – so keep them to a minimum and make them count.
We use MailChimp, a very powerful and robust online tool that provides easy management of email campaigns. Once we’ve set up a MailChimp template for you, you’ll be able to use it time and time again.